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The client wanted to find a way to get teenagers to turn in their summer camp forms before the last second. Four medical release waivers needed to become engaging. What better way than to make the student actually have to cut the forms off to get to a poster for their wall. The robots refer to the theme of the camp- thinking for yourself and not acting like a robot- hence the little mutli-colored dude among a sea of automatons. It was a success. All forms were turned in on time and all the spots were filled.